Chasing the Fire: Cedric Mitchell x Lincoln

Chasing the Fire: Cedric Mitchell x Lincoln

There’s a moment in the process where it stops being about the object.

It’s not about the glass.
Not about the form.
Not even about the outcome.

It’s about the feeling that keeps you in it.

The heat. The risk. The unknown.

That’s what Chasing the Fire is about.

The Work Behind the Work

People see the finished piece.
They don’t always see what it takes to get there.

Late nights in the studio.
Running it back when something cracks.
Spending hours chasing a shape that only exists in your head.

That’s the fire.

The campaign speaks to that space—the part of the process where you don’t know if it’s going to work, but you keep going anyway.

That’s where I live.

Discipline + Instinct

Glass doesn’t let you fake it.

You either show up ready, or you get humbled.

There’s structure to it—timing, temperature, movement.
But there’s also instinct.

A rhythm you fall into.

A conversation between your hands and the material.

That balance—between control and letting go—is what keeps the work alive.

Why This Made Sense

This wasn’t just about being in a commercial.

It was about alignment.

Lincoln isn’t talking about speed or specs here.
They’re talking about process.
About intention.
About people who are committed to doing something the right way.

That’s how I move.

I’ve never been interested in shortcuts.
Everything I make carries the time, the mistakes, the learning.

You can’t rush that.

From Hand to Culture

What I’m building isn’t just objects.

It’s a language.

Glass, furniture, lighting—everything is connected.
Same energy. Same voice.

That’s what you’re seeing evolve right now.

From the studio
to the screen
to the culture

The Real Meaning of “Chasing the Fire”

It’s not about the spotlight.

It’s about staying in love with the process long enough for something real to happen.

It’s about showing up when it’s not convenient.
When it’s not clear.
When it’s not guaranteed.

That’s the work behind the work.

And that’s the fire I’m chasing.